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Smiths in the NFL
Posted on Mon, Aug 30 1999 at 10:11 a.m. PDT
by David T. <[email protected]>
From Jake:

"How Soon Is Now" was used by FOX last night (8/29) to lead into their broadcast of the Denver Broncos / Dallas Cowboys preseason (American) football game. They played a good two minutes of the song while a commentator hyped up the game.

And from Jeremy Brott:

Well tonight I had the tv on while I was in the kitchen... it was on FOX and I was hoping to watch the Simpsons like every Sunday night. Well it just so happens that they were cancelled for a football game I guess... while I was in the kitchen I can still hear the TV and I was shocked that in the opening segment of the game I could here nothing other than "How Soon is Now" as background music!!! It was just like the Nissan commercial, the riff and stuff played over and over.

I wonder what is next... Nissan commercial... NFL... presidential inauguration song?!?!!?

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Comments / Notes



I actually feel obliged to post here because some poor fellow was so impressed with the NFL selecting a tune with some taste. The only problem is that the NFL also is an avid "Hootie" user and other such 'American' bands. Well, I wonder if maybe, the poor fellow may actually need to re-think his stance of American bands.?

Nancy Friday
- Tue, Aug 31, 1999 at 06:36:06 (PDT) | #1




Sorry to have to knock you Nancy - but I don't believe he was taking a stance on "American" Bands - I believe he was pointing out 'American' Football. However I think it is nice that How soon is now was on - Whether we like it or not the NFL gets a lot of exposure and whatever we can do to get Morrissey in the States is a good thing.

Joyce Rourke
Indio, CA - Tue, Aug 31, 1999 at 07:30:32 (PDT) | #2




this unconscionable media barrage of "how soon is now" is proof that the smiths barely have 30 seconds of audio catalog that the general public is capable of grasping onto. i'd like to see a car commercial use "i know it's over" or "well i wonder," just so that i can sit back and view the news reports of random american tv watchers committing suicide in their sitting rooms.

John in NJ <[email protected]>
Trenton, NJ - Tue, Aug 31, 1999 at 11:24:40 (PDT) | #3




After reading these posts it is obvious to me that I am the product of a different ethical system, exasperated sadly by an obvious generation gap, regarding the use of rock/pop to sell wholly unrelated products and ideas. It's a shame, really, that you all are not outraged by this abuse. I fear this accepatance is truly the death of the pop star.

percy
- Tue, Aug 31, 1999 at 11:45:30 (PDT) | #4




well not only is "how soon is now" in the nfl and commercials but it was on at the beginning of the show of charmed but the person singing the song is a decoy they suck big time, the smiths version was way better! well i dont think you guys mentioned that the song was on their yo!

CaLiGulA <[email protected]>
CaLiFoRnIa - Tue, Aug 31, 1999 at 15:42:31 (PDT) | #5




You could blast smiths/morrissey songs on the radio/tv/movies all day long all year long here in America--Americans still won't buy smiths/morrissey albums--at least not now that his hair is short. So I don't think America will ever be able to "kill" Morrissey's utter specialness here in America. Anytime I hear the barest mention or soundbite stateside, its magical.

Jeff <[email protected]>
- Tue, Aug 31, 1999 at 16:38:38 (PDT) | #6




I happen to like football and Morrissey/The Smiths so I think it's kind of cool for How Soon Is Now? To be used in a pregame show. (Although I must agree How Soon Is Now? Is a tad Bit Overused)

Mike <[email protected]>
- Tue, Aug 31, 1999 at 21:25:26 (PDT) | #7




i think the biggest qualm i have about this whole thing is that in a way it changes the way i feel about the song...instead of being something of meaning and emotion..it is being spread about as a catchy jingle...it is not my place to condone anyone from liking football and all that it entails...but i just dont like ANY connection of moz/smiths and oversized jocks...yes i will play a little "us against them" here and say.."werent they usually the ones that would ridicule someone in high-school for liking bands like the smiths?"

jeremy <[email protected]>
- Tue, Aug 31, 1999 at 22:28:45 (PDT) | #8




Don't stereotype. Why do you want to turn people against each other? So maybe IN GENERAL smiths/moz ain't what some jock listens to but I'm telling you, there are some that do!

Violent Beeatch
- Tue, Aug 31, 1999 at 23:24:41 (PDT) | #9




also we should keep in mind that morrissey himself was not above a sporting competition or two himself during his school years.

John in NJ <[email protected]>
Trenton, NJ - Wed, Sep 01, 1999 at 05:49:38 (PDT) | #10




no way stereotypes rock!!!!!...thast totally fine if moz likes sports and football etc...isnt he also a student of sociology?...the science of classifying people?...

jeremy <[email protected]>
- Wed, Sep 01, 1999 at 12:10:41 (PDT) | #11




I like alot of sports Mostly hockey, anyway football is boring and over rated and same goes for basketball. The people that select How soon is now for comercials and things must have heard more Smith's songs than just one. I don't recall How soon is now being a "smash hit" or anything of that nature. Maybe it was??

boy racer
Midland, pa - Wed, Sep 01, 1999 at 22:41:43 (PDT) | #12




Don't read so much into this. They used How Soon is Now because it has a cool "riff" that you can play without the words, and it rocks. They're not going to play a slow song to open a football game.
One of Fox's NFL production people probably saw the Nissan commercial and decided to copy them. Hollywood does it all the time. It's rare to find an original product/idea produced by the big studios or networks. Ad agencies, on the other hand, are a little more creative (sometimes).

Paul Harvey
good day - Thu, Sep 02, 1999 at 06:57:10 (PDT) | #13




i positively love morrissey,THE SMITHS and,
the NFL(and have longer than i care to discuss)

having said that, my little plebes,be glad any-
time you get to hear great art like THE SMITHS
in the vast vacuum that is the AMERICAN commer-
cial media!

let's just hope and pray they're not still go-
ing to drag that poor hopeless tragically
irrelevant bastard hank(anti-christ)williams jr. out on the monday night broadcasts any-
more.....come to think of it....HOW SOON IS NOW
would be perfect there.....see what i mean?

mozfake <[email protected]>
maryland - Thu, Sep 02, 1999 at 20:12:41 (PDT) | #14




Strange but.. Hearing "How Soon Is Now?" as the intro music to the NFL or even on a Nissan commercial is amazing to me. I couldn't be less offended personally. I too love both The Smiths and the NFL so that may be part of it.

I think there is a real movement of "Musical Hippness" in advertising today. For example, those Volkswagon commercials are awesome and have given exposure to bands that never would have been heard by a lot of people. I have to say, the song "Get In The Car" featured in the Hyundai commercial gets me. Who is that band?!

I guess my point is that if some guy sitting there expecting a football game happens to hear "How Soon Is Now?" for the first time and is blown away enough to research the song.. Is that a bad thing?

Hagfish <[email protected]>
- Tue, Sep 07, 1999 at 18:18:32 (PDT) | #15




Hello? Someone out there is using the music of YOUR life to sell their over priced crap, be it football players or cars. Say, why don't we use the Ave Maria to sell breathmints? Or Handel's Messiah to sell a better brand of shampoo. The screws (read "marketers") are probably reading your posts right now, and do you think they're saying things like "Oh, isn't it lovely that these kids are enjoying the music we randomly selected for use in our little commercial"? More like "suckers!" Go ahead, give away all that's sacred in your lives. Nissan and the NFL don't care (and maybe The Smiths don't either).

percy
- Wed, Sep 08, 1999 at 08:06:27 (PDT) | #16




Easy there Percy. We're talking about Pop music here. Sacred.. The only reason you ever heard of The Smiths is because a record company figured they could get a good return on their investment, and the only reason radio stations played The Smiths was/is to attract a listening audience and (more importantly) advertisers. Those songs are important to me too, but if not for commercial exposure, The Smiths probably would have been a regional band that might never have made it to the U.S. The machinery that puts those great songs in your home could care less about the artists. I believe Morrissey has written about this more than once. But hey.. Sacred? Oh yes!

Hagfish <[email protected]>
- Wed, Sep 08, 1999 at 10:21:43 (PDT) | #17






* return to Morrissey-solo