Ganglord in NY sends the link / excerpt:

DJ PREMIER TALKS WHERE RAP WENT WRONG AND HOW TO FIX IT - DJ Premier blog

Why are young hip-hop artists so reluctant to learn about the music’s history?

Well thank goodness for Google you can find out on your own now if you’re curious! I feel if an artist really cares about what they’re doing, they should want to know who the people they like are influenced by, even if it’s 2Pac. There’s plenty of viral footage. There’s so much research you can find now. When I was coming up you had to hunt and look worldwide to find things. They can ask me! Like with Royce Da 5′ 9″, who’s signed with Eminem, cause his rhyming’s so ill I was like, “I know you’re into the Cold Crush [Brothers] and Just-Ice.” And he’s like, “Who’s that?” I’m like, “You don’t know who Just-Ice is? What about Mantronix?” He’s like, “Who’s Mantronix?” He said he was brought up on Redman and Ras Kass, and even though those are great MCs, I was like, “I thought you went back further.” So I told Royce I was gonna make him a CD of some stuff. I did the same with my artist Nick Javas, a white kid from Union, New Jersey, who can rap his ass off but didn’t have any knowledge of the past.

I mean, I stay up, I still study. I know who Waka Flocka Flame is, I know who Gucci Maine is, I know who Nicki Minaj is, and Fred Da God, an upcoming New York rapper. You have to do your research if you’re into your job. Even though I’m into more than just hip-hop–I’ll listen to rock, new wave, The Smiths, all kinds of crazy left-field stuff–I still stay up on rap.